My name is Alicia Haddad, and I am the Founder, Owner and Chief Operations Manager of Alicia’s Spice Co. in Worcester, Massachusetts. I am the proud manufacturer of healthy seasoning blends and rubs. Alicia’s Spice Co. is a certified, consistent, brand that provides the consumer with real products. What you see on the packaging ensures the consumer they can trust what they are eating. The sole focus is on healthy, wholesome, allergen friendly products, which are safe and enjoyable for all. Since 2015, I have taken my company and products, Certified Gluten Free, Kosher, Keto, Vegan and Women Owned (State, Nationally and Federally Accredited). These accreditations and certifications are something I am immensely proud of as a self-made entrepreneur.
My love for creating and providing consumers with healthy, allergen friendly food products is something I am wildly passionate about and why I founded my business. When I am not spending too many hours at work, slinging spices at events or visiting new locations, you can typically find me at the gym. In addition to this, I love cooking and creating new recipes, spending time with my family, reading an inspirational book and anything outdoors has my heart!
Please tell us about your current career and what you love most about what you do?
I am the lead creator of all the Alicia’s Spice Co. recipes. The best part about what I do hands down has to be, seeing the smile on people’s faces when they try the products or when they find out how many healthy dishes can be created from them. One of my most favorite moments was being at an event and hearing a little girl scream, “That’s the Taco Lady” and run over to me to tell me all about how much she loves making tacos with my seasoning. It is small moments like this that makes what I do worth every minute!
What is your favorite restaurant in Worcester, and what is your favorite dish?
Worcester has such a diverse selection that it is hard to choose just one. Mare E Monti – any dish made with their handmade pasta, El Basha (Belmont Street)-Port Saiid, Grape Leaves, The Sole Proprietor- Tuna Steak Barcelona.
Who is the most interesting person you’ve ever met?
My Grandfather, Emil Haddad. The way he captivated your soul through music was something incredibly special. Not only was he a famous Jazz Musician who played all over the world, but he also gave back to a plethora of Massachusetts and Worcester youth programs and colleges. He was loved by all who met him.
If you could travel anywhere in the world right now, where would it be and why?
I would travel to Switzerland and ski for a few weeks or months! Spending time visiting various towns, experiencing the culture and cuisine is something I can’t wait to do!
What is your go to band when you can’t decide what to listen to?
Chris Stapleton, Doja Cat, Taylor Swift, Kane Brown, Darius Rucker, Drake, Queen, just to name a few.
What is your best advice?
Never take no for an answer and always believe in yourself! With a positive mindset, nothing is unattainable!! Never give up on your vision, mission, or dreams!
What is one of the top three items on your Bucket List?
Heli-skiing in Switzerland. Something about being dropped by helicopter at the top of an untouched mountain with breathtaking panoramic views and fresh powder is at the top of my bucket list! It’s no secret amongst family that I have loved helicopters and skiing since I was born so this is quite fitting!
What current/former local business makes you the most nostalgic about Worcester?
My most cherished memories will always be of the El Morocco Restaurant on Wall Street in Worcester! From the beautiful sounds of jazz flowing through the trumpet of my grandfather, Emil Haddad, to the immeasurable list of Hollywood stars, no restaurant has been able to capture the ambiance, culture, and exquisite Lebanese cuisine the same.
Choosing anyone alive and a non-relative with whom would you love to have lunch? Why?
I would absolutely choose to have lunch with Oprah. She is the self-made Queen of brands! A true pioneer for women entrepreneurs and an advocate for small businesses all over the world.
Where do you see yourself in 5 to 10 years?
Owning a larger manufacturing facility, giving back to healthy food programs in our schools, traveling and making memories with loved ones.
What is something interesting that most people don’t know about you, even your friends or family.
I can’t be left alone in a good farmstand! I always seem to come home with a TON of locally made products, produce and depending on the season too many wreaths or pumpkins.
What 3 words or phrases come to mind when you think of the word HOME?
Cooking and laughing with family, supporting one another’s dreams and goals, and real deep-rooted love.
If a motion picture was made of your life, what actor/actress would you choose to play you?
Mila Kunis as she has a fierce personality and great passion for what she believes in.
What is your favorite thing or something unique about Worcester?
The arts here! Our community is extremely diverse and supportive of everyone! The artistic talent in Worcester is something incredible. One of my favorite things is stART on the Street! One day a year in September, this is where we shut down Park Ave. and throw a massive street fair!! Tons of wonderful food, all handmade crafters and artists, live entertainment, and a star-studded lineup of singers and performers!! Hands down one of my favorite days of the year!
What is your favorite smell?
A roaring fire! It’s a smell that fills my heart with joy no matter the season! Whether a warm summer night or on a cold day after a great day of skiing with friends and family. It’s a wonderful feeling!
Who inspires you to be better?
Oprah, Richard Branson, Barbara Corcoran, Mark Cuban, Lori Greiner, my family, and best friend Laura Marotta, she is truly an inspiration with everything she has accomplished thus far, and I look up to her immensely.
